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SEO Product Preparation for Online Stores
| Work format | Client's ready file | SEO file + upload to our studio website | File needs improvement |
|---|---|---|---|
| Suitable for | The client already has a proper file with products, categories and characteristics | For websites created or maintained by our studio | There is a file, but it needs to be cleaned and structured before SEO preparation |
| Source file from client | ✓ | ✓ | ✓ |
| Requirements for characteristics | Each characteristic must be in a separate named column | Each characteristic must be in a separate named column | Characteristics need to be separated, cleaned or brought into a clear structure |
| H1 / product name | ✓ | ✓ | ✓ |
| Title | ✓ | ✓ | ✓ |
| Description | ✓ | ✓ | ✓ |
| SEO product description | 1500-2000 characters | 1500-2000 characters | 1500-2000 characters |
| Use of characteristics in description | ✓ | ✓ | ✓ |
| Internal linking | To categories and stable website pages | To categories and stable website pages | To categories and stable website pages |
| Final result | SEO file in our working CSV format | SEO file + product upload to our studio website | SEO file in our working CSV format after data improvement |
| Preparing the file for client's CMS | ✕ | Only for websites created by our studio | ✕ |
| Upload to website | ✕ | ✓ | ✕ |
| Work with images | Not included | Not included | Not included |
| Work with third-party import formats | Not included | Not required | Not included |
| Price per 1 product - 1 language (+ VAT - depends on country and tax status) |
from € 5 | from € 5 | from € 8 |
| Minimum order | from 50 products | from 50 products | from 50 products |
Important: the price is listed as "from" and is calculated for 1 language. If product cards are needed in several languages, each additional language is calculated separately.
Main condition for the price from € 5 per product: the client provides a file where each product already has a clear name, category and characteristics. Each characteristic must be placed in a separate named column.
What the client receives: a ready SEO file in our working CSV format: H1, Title, Description, SEO product description of approximately 1500-2000 characters, use of characteristics and internal links to stable website pages.
What is not included: work with images, preparing the file for different client CMS platforms, import into third-party systems and inventing product characteristics. If the client file needs to be cleaned, rebuilt or characteristics need to be split into columns, this work costs more.
Upload to website: product upload is possible for websites created or maintained by our studio. Depending on the scope and project, it may be included as a bonus for the client or cost up to € 1 per product.
Internal linking: links are added only to stable website pages: categories, subcategories, brands, landing pages or information sections. Links to individual products are not used, so there is no risk of creating 404 errors when products are disabled.
Product Parsing and Structuring
If you do not have a ready file with products and characteristics, you can separately order product data collection and structuring from agreed sources.
| Parsing format | What is included | Result | Price (+ VAT - depends on country and tax status) |
|---|---|---|---|
| Basic product parsing | Collection of product names, categories and basic characteristics from an agreed source | File with basic product data | from € 2 per product |
| Parsing + structuring | Data collection, cleaning, duplicate removal, category and characteristic structuring | File where characteristics are placed in separate named columns | from € 4 per product |
| Parsing + SEO product preparation | Parsing, data structuring, H1, Title, Description, SEO product description and internal links to stable website pages | SEO file in our working CSV format | individual estimate |
| Minimum order | From 100 products | From 100 products | from 100 products |
Important: product parsing is not included in basic SEO preparation of product cards and is calculated separately. The minimum order for parsing is from 100 products.
What affects the price: the final cost depends on the data source, number of products, structure of the source website, quality of characteristics, duplicates, category complexity and amount of manual checking.
Legal note: we work only with open or agreed data sources. If the source prohibits automatic data collection or requires separate permission, such a project is reviewed individually.
Product characteristics: we do not invent characteristics. If the source does not contain the required data or the data is incomplete, this is discussed separately before the work begins.
SEO preparation after parsing: if H1, Title, Description, SEO descriptions and internal linking are needed after data collection, this work is calculated separately or as part of the "Parsing + SEO product preparation" format.
SEO Product Preparation for an Online Store
Product pages in online stores are often created as an afterthought: a product name, price, several characteristics and a short description. Formally, the product exists on the website, but for a search engine this page may still be weak. Google needs to understand what the product is, how it differs from others, which category it belongs to, which features matter to the buyer and why this page should be shown in search results.
IDEA FIX web studio helps prepare product pages so they are useful not only for website visitors, but also for future promotion in Google. We work with the client’s data, take product characteristics into account, consider the store structure and prepare SEO elements that can be used when filling the website.
Why is a standard product description often not enough?
If a product has only a short text or a copied supplier description, the page may look almost the same as dozens of other websites. As a result, the online store gets many similar product pages, weak uniqueness, poor visibility for long-tail queries and fewer chances to attract buyers from organic search.
A good product page should not just "describe the product". It should answer the client’s main questions: what the product is, what it is suitable for, which characteristics are important, what advantages the model has, what to pay attention to before buying and where to find similar products in the store.
What does SEO preparation of product pages provide?
SEO preparation of product pages helps make products clearer for both Google and users. Each product gets a proper H1, Title and Description meta tags, structured description, use of characteristics and logical links to categories or other stable website pages. This is especially important for online stores with many products, where preparing every product page manually from scratch would take too much time and money.
This work helps bring the catalogue to one clear logic. Instead of chaotic descriptions and random meta tags, the store receives prepared data that can be used for website filling, catalogue updates or further SEO work.
When is this service especially useful?
SEO product preparation is suitable for online stores that are launching a new catalogue, updating old product pages, adding a large group of products or preparing the website for further SEO website promotion. This service is also useful if products are already on the website, but descriptions are weak, meta tags are missing and pages receive almost no traffic from Google.
The benefit is especially visible for large catalogues. When a store has 50, 100, 500 or more products, even a small systematic improvement of each product page can significantly improve the overall quality of the website. Search engines understand the catalogue structure better, and users receive more useful information before purchasing.
Why are product characteristics important?
Characteristics help make the description accurate. Without them, the text can easily turn into generic phrases that are not useful for the buyer or the search engine. When the source file contains proper characteristics, it becomes possible to prepare a description that reflects the real product features and does not invent unnecessary details.
This is why structured source data is important for high-quality SEO preparation. The clearer the client’s file is, the faster it is possible to prepare proper product pages, meta tags and descriptions without extra manual data cleaning.
Not just filling the website, but preparing the catalogue for SEO
This service is not just mechanical product upload. The main goal is to prepare product data so that product pages can be used in the SEO strategy of the online store. Properly prepared product pages help improve catalogue quality, strengthen commercial pages and create a clearer structure for future growth in Google.
If an online store is filled chaotically from the beginning, later you have to return to the same products, rewrite descriptions, fix meta tags and rebuild the structure. It is much more efficient to prepare product pages properly from the start, especially when the catalogue is being created or updated in bulk.