We check the technical condition of the website, page structure, indexing, content, meta tags, internal linking, Google visibility and overall readiness for SEO promotion.

We look for issues that can slow down promotion: technical problems, duplicate pages, incorrect headings, weak meta tags, sections closed from indexing, empty pages, broken links and other important weaknesses.

We check which pages Google can see, which pages are missing from the index, whether there are unnecessary pages, duplicates, technical junk, sitemap.xml issues, robots.txt problems or incorrect indexing settings.

We analyse sections, categories, services, products, landing pages, nesting depth, menu logic and the user path. The goal is to understand whether the website is convenient for people and clear for search engines.

We identify pages that are important for traffic, enquiries and sales. This may include the homepage, service pages, categories, products, articles and landing pages. Then we define what should be fixed first.

We check whether pages contain enough useful information, clear structure, headings, answers to client questions, commercial blocks, uniqueness, expertise and alignment with real search queries.

We check whether your pages are structured clearly enough for Google, AI Overviews, ChatGPT, Gemini and other AI-driven systems. The audit looks at clarity, facts, expert signals, questions and answers, page structure and topical depth.

We look at whether pages answer specific questions, explain services clearly, show who you are, where you work, why users can trust you and whether the content can be useful both for search engines and AI systems.

We check Title, Description, H1-H3, keyword visibility, duplicate meta tags, headings that are too short or overloaded, and whether the metadata matches the real content of each page.

We check how pages are connected to each other, whether important sections receive internal links and whether there are logical transitions between services, products, articles and categories.

We review competitors in search results: page structure, content quality, commercial blocks, visibility by queries, backlink factors and the overall strength of websites in the niche.

We check loading speed, mobile version, page errors, redirects, canonical tags, broken links, basic technical settings, availability of important pages and possible crawling problems.

If access is available, or if you can show the data through screen sharing, we check queries, impressions, clicks, CTR, pages with drops, indexing errors, traffic dynamics and user behaviour.

We prepare clear conclusions and an SEO improvement plan: what needs urgent fixing, which pages should be strengthened, which tasks should go to a developer, copywriter or SEO specialist, and what can be postponed.

If AI-generated content was used, we check whether it adds value or simply creates generic pages, repeated ideas, weak headings and text that looks present on the website but does not support visibility or conversions.

The audit helps separate urgent issues from lower-priority tasks. You receive a practical plan that shows what to improve first, what can be done later and which changes can bring the most value.